What is Media Literacy?
Media literacy is the ability to sift through and analyze the messages that inform, entertain and sell to us every day. It's the ability to bring critical thinking skills to bear on all media— from music videos and Web environments to product placement in films and virtual displays on NHL hockey boards. It's about asking pertinent questions about what's there, and noticing what's not there. And it's the instinct to question what lies behind media productions— the motives, the money, the values and the ownership— and to be aware of how these factors influence content.http://www.media-awareness.ca/english/teachers/media_literacy/what_is_media_literacy.cfm
Why Teach Media
Literacy?Today's definition of literacy is more than reading and writing. In order to be functionally literate in our media-saturated world, children and young people—in fact, all of us have to be able to read the messages that daily inform us, entertain us and sell to us. As the Internet becomes a fact of life, the critical thinking skills that help young people navigate through traditional media are even more important.http://www.media-awareness.ca/english/teachers/media_literacy/why_teach_media_liter.cfm
Approaches to Media Education"Media literacy
should not be considered as an add-on to the already crowded curriculum. A truly interdisciplinary activity, media literacy should be conceived as a means of facilitating the integration of critical thinking skills, aesthetics, the study of value messages, and the study of the social and political implications of media texts. Media education should permeate many activities in geography and global education, science, and language arts which will be conditioned by the mass media experiences young people bring to the classroom."Barry Duncan
http://www.medialit.org
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